Okke

Product Owner 
Location: Australia 
Leading roles

Agile Leadership 
UI & UX Facilitator 
Scrum Master 
MVP, POC & Product Consulting 
Vendor Procurement 

Okke is simple-to-use book-keeping software for small businesses and solo professionals, a subsidiary of Cashflow Manager Pty Ltd, located in Adelaide, Australia. 

I joined within the digital transformation phase of the company, and my top achievements were to pick up a legacy software and transform it into the web, I had introduced Scrum and Design thinking ideation workshop with through cross-departments stemming from Customer Engagement, operations, marketing, design and development, in order to elicit collaboration with traditional BABOK business analysis techniques to shape product features.

As a Scrum master, I prioritize technical debt, bug triage and product features that return valuable impact to customers and stakeholders and introduce an improved method of user story writing vs functional specifications. I worked closely with Users, conducting user research, and usability testing interviews with Lookback.io and conducted an Acid test program, acquiring 100 Pilot users company-wide.

I presented resource budgeting, calculated velocity, and monitored outcomes & output whilst conducting Customer engagement product training, I was the BA for special projects with integration partners and completed scoping briefs for special API-based integration, and gathered partner approvals. 

​

• Prioritized user stories for current and future sprints, provide guidance on new customer apps and clarification with stories and assisted with any impediments on resolutions. 

• Trained team members with Scrum, agile and expectations on outputs, release 

• Collaborate on start to finish flow in miro and Figma of contractor screens and complete journey 

• Question priorities, data recording, and SOPs to assess improvements or provide a gap analysis 

• Implement strict discipline in estimating, accountability on quality assurance using SCRUM

• Ran ideation workshops for feature briefing with CEO, Marketing & CET, the dev team 

• Conduct budget/resource planning on expected SPs, velocity & capabilities analysis 

• Organised Lightning talks to inspire and motivate external key industry thought leaders. 

• Created documents such as JTBD (job file), complete Agile Process documentation in SDLC

• Initiate & instill the process of Agile Estimations 

• In 12 months under my leadership, the Development & Design team released a new product in the Australian market. 

​

Handdii 

Product Owner 
Location: Australia & United States 
Leading roles
Lead UI & UX designer 
Adopting Scrum 
MVP, POC & Product Consulting 
Security Vulnerability & ISM assessment 
Hiring, Recruiting and onboarding Technical Developers in Elixir & React 
​
Handdii is an Insurtech early-stage startup based in Australia & the US with $3 million in Seed funding and invested by Brick & Motor and 94 Ventures in San Francisco. I joined within the scale-up phase, my top achievements were to birth a new customer application for their existing property insurance claim platform & construction pairing website, the new customer application help exiting user-base with an improved journey, and targeted to assist the business with customer loyalty and retention. With the overall housing market in the US being 143 million homeowners, the business wanted an experience to address the housing repair market. I conducted internal and external stakeholder interviews, researched property market value, spending on restorations and repairs in the US. Introduced Scrum and Design thinking ideation workshop with co-founders and the development teams, in order to groom the product features, prioritize TIA and introduce an improved method of user story writing vs functional specifications. I also created the UI design and provided complete wire-framing, information arch-types, and delivered a compelling high-fidelity design with user intent to buy performer features.
 
I presented resource budgeting, calculated velocity, and monitored output whilst recruiting 3 senior developers in Java and Elixir, I was the BA for special projects with integration partners and completed scoping briefs for special API-based integration, and gathered partner approvals. 
​

• Prioritized user stories for current and future sprints, provide guidance on new customer apps and clarification with stories and assisted with any impediments on resolutions. 

• Trained team members with Scrum, agile and expectations on outputs, release 

• Created start to finish flow in miro and Figma of contractor screens and complete journey 

• Question priorities, data recording, and SOP's to assess improvements or provide a gap analysis 

• Implement strict discipline in estimating, accountability on quality assurance using SCRUM

• Ran ideation workshops for feature briefing with founders & dev team for new customer app 

• Conduct budget/resource planning on expected SPs, velocity & capabilities analysis 

• Introduce founders to industry partners in secondary markets for expansion

• Created documents such as JTBD (job file), design system, performance evaluations and onboarding checklists  

​

SURGEONMATE

Principal Consultant (Product Development) 
Location: Lisbon, Portugul 

Leading roles
Lead Client account manager 

MVP, POC & Product Consulting 

Structured Data assessments for Machine learning preparedness 

​

As a principal consultant, I worked with the CEO & Co-founder of SurgeonMate a MedTech company located in Lisbon, Portugal, I worked as a Product Consultant to refine product proof of concept, the minimum viable product within time, scope, and budget. I conducted technical feasibility studies along with the CTO and mitigated technical risks for the clients regarding data privacy laws in the EU. I managed relationships with Project managers, Tech Leads, and business owners from ideation to lo-fidelity wireframes, proof of concepts, beta, and launch, attended meetings within the product lifecycle on behalf of the client, advised junior project managers and technical leads on roadmap and priority builds and reached product, timeline and budget satisfaction with my client. 

​

• Implemented a clear product prioritization process involving all stakeholders, with transparent criteria on time, complexity assessment, cost, and priorities. 

• Provide clear business and product requirements and effectively communicate with developers, designs, and project managers 

• Oversee product build with a team of 4-5 members 

SAVER

Principal Investment Consultant (VC & Fundraising advisory) 
Location: Oslo, Norway 

Leading roles
Economy Model & R&D 

Strategic Development Roadmap 

Investment Deck 

​

As a principal investment consultant, I worked with the CEO & Co-founder of SAVER, a peer-to-peer platform that connects people and tasks in real-time for the Scandinavian market. My mission is to complete all expected deliverables within the investment deck to formulate the economy model, strategic venture development roadmap, and story-write the investment deck to assist with the founder's vision in English. Provided Market Data and research consumers in Norway, of post-pandemic and pre-pandemic behaviors. My work is showcased as a pathway to attracting Series A-Investments. 

​

• Collaborate with CEO & founder to develop long-term venture and product vision for investment criteria 

• Conduct market feasibility research and study to determine economic models 

• Analysis of Pre-Post pandemic opportunities and implications for mitigating business model risks 

• Analyze competitive landscape on pricing models, features, and positioning 

• Suggest onboarding and test campaigns to attract users on social networks 

• Deliver complete investment deck with clear value proposition, capital requirements and plan of expansion

TOPGEAR

Head of Product & GM at TopGear Thailand,
Location: Thailand 

Leading roles
UX Research & Design Lead (Prototype, stakeholder interviews, usability testing & brand focus groups) 

Head of Product (Advertising, programmatic and native) 

Revenue (Lead Pitches with clients and business development initiatives) 

Management ( Lead a team of 3, editorial & performance specialists) 

​

My directive was to launch Topgear.co.thin Thailand, the world's leading automotive website and brand from the UK with Immediate Media. Top Level achievements included a team of 3, from zero to 1 million organic page views in 6 months. We worked on custom editorial, video, and branding projects with clients such as PTT, Volvo, Mercedes & GoPro. 

​

• Lead product development roadmap with board members and key stakeholders 

• Mentored direct reports to develop and track. product and feature metrics to ensure features meet monetization display and programmatic goals 

• Managed key clients and prepared proposal advice to sellers and editorial teams 

• Collaborated cross-department sales efforts to increase collaboration and influence co-sharing of resources 

• Lead supplier and procurement engagement with providers and partners 

• Report to CEO, COO on organic traffic growth MoM, success metrics and revenue vs ROS 

ALL EDUGUIDE

Head of Product & Transformation of Legacy Print to Online business 
Location: Thailand, Malaysia, Singapore, Hong Kong, India, United Kingdom 

Leading roles
UX Research & Design Lead (Prototype, stakeholder interviews, usability testing & brand focus groups) 

Head of Product (Conducted Agile Sprints, whilst executing Waterfall business roadmap, 20,000 listings in 90 days with 52 signed trial agreements from International Schools) 

Revenue (Conducted Eng/Thai Sales training with sellers in Telemarketing & Face-to-face) 

Management ( Lead a team of 3, sales & BAs) 

​

My mission was to transform a digital print product into a SaaS directory, whilst focusing on the brand and equity value of Hello Education Magazine. With a team of 3, in 90 days we performed a GTM test campaign with international schools in Bangkok, the result was 52 signed trial agreements, where my team and I visited 3 appointments per day. The AEG platform was re-branded launched after 45 days, with 20,000 listings, and then quickly expanded to HK, MY, UK, INDIA & Singapore. In 6 months of the product, with $0 marketing spend, we had 400,000 page views organically and averaged up to 10 leads per day of parents seeking international schools. We launched a subscription-based payment gateway to evolve from customer-face to face selling with Omise, where International schools were able to purchase our SaaS product and it's advertising directory packages. In our time we have successfully enrolled Children & young adults to BASIS, St Andrews & Rangsit University. 

​

• Collaborated with the traditional Print team to change mindsets in Display print ads into Subscription commerce

• Lead product research, go-to-market strategy offline and online operations as total Roadmap 

• Mentor sellers to adopt JTBD framework within team on client satisfaction and client liaison 

• Lead incremental product iterations, to delight, perform and include basic directory-based features

• Influence and advise teams on partnerships with Ministry of Education to establish formal partnership 

• Be the face of the product with clients, internal stakeholders and key partners 

CHINA
PRINT 

Head of Product & New Market Strategy,
Location: Shanghai,  China 

Project: UHNWI DISTRIBUTION in-store retail 

Leading roles

New Business Development

Quality Assurance 

​

My mission with Burda International (Burda Luxury) was to offer and utilise our VSG Beijing Company license in China, I created a product and establish relationships with local Chinese-based print publishing and suppliers in China to offer HNWI distributed products to SEA companies. I worked together with a prominent leading publisher in Indonesia, to offer their publication to be distributed to almost 1,000 points of interests and locations in 7 cities around China. 

​

• Primary client manager for Indonesian based client 

• Provide timeline, proposal writing, deliverables and reporting 

• end-to-end business requirements analysis and project planning

• Inspect on-site quality of Print products and translation editorial services 

• Establish route to market with partners and vendors in China across 7 major cities 

• Launch distribution campaigns 

• Act as a liaison between quality assurance, client and supplier agent in China and Indonesia 

​

AUGMENT

Corporate Development & Assistant to CEO (Product Development) 
Location: Thailand, Malaysia, Singapore, Hong Kong, India 

Project: Custom Publishing unit - reBranding and strategic focus 

Leading roles

Stakeholder management 

Fiscal reporting 

GTM sales 

​

My project at Burda International (Burda Luxury) was to work together with my CEO and stakeholders in Singapore to develop a new custom publishing brand and its offerings. The business unit required a re-structuring of specialist talent in-house and external and needed to be revitalized to compete in today's content/custom publishing market. The model included a business unit separate from Print & Digital and required its own P&L segregation to maintain strategic focus and growth. Part of my role was to hire and find Top Talent including regional MDs and provide training and development programs to empower leaders with finance, BI, and strategic thinking. Augment is now available in 4 countries, across Asia and contributing to 25% towards the company's bottom line. 

​

• Researched competitor products, market trends, and end-user feedback to define new business requirements and GTM strategy across 5 markets KL, HK, SG, TH, IN

• Create workshops with key executives and country-level MDs to influence the adoption and implementation of the new business division 

• Introduce workflow, organization structure workshops to determine budget and accountability with MDs 

• Contribute to the overall product offering, value proposition, and USP for GTM 

• Assist MDs in Screen candidates and shortlist head of product/division managers in 3 countries 

• Establish program management for monthly financial reporting on revenue, resource, growth and EBTIDA 

​

ISM & DPO 

As the appointed Head of Compliance & Head of Data 
Location: Thailand, Malaysia, Singapore, Hong Kong, India 

Project: ISM compliance 

Leading roles

Program lead 

Solutions Architect & Migration project manager 

Budget & Resource planning 

​

Reporting to the Board Member of Hubert Burda Media's division in Information Security & Compliance As the program leader for compliance in ISM and newly appointed Data protection officer, my project at Burda was to work together with C-level executives to assess risks and mitigations required in Information security best practices region-wide (HK, SG, MY, TH, INDIA). I conducted full audit controls on accessibilities, rights, permissions, privileges, inventory, and licensing and worked together to execute a large-scale migration to Microsoft365 and its tools into Thailand and several other countries. I completed the processing security levels of data, with the migration of offline to secure cloud with a Government ISO approved vendor. 

​

• Work in close collaboration with Global Chief of Compliance & Global ISM Chief to conduct Asia-wide survey with MDs for using TIA approach on transparency, inspection, and adaptation for mitigating risks 

• Spearhead initiatives to implement country-wide policy controls on Corporate governance, anti-corruption, procurement policies, and Data privacy laws across Asia 

• Implement whistle-blowing hotline and zero-tolerance reporting mechanisms for employment occupational health and safety measures 

• Mentor Regional Director of ISM for successful responsibility handover 

• Implement GDRP infrastructure in DevOps, internal on-prem data handling and cloud data migration within customer collection, harvesting of data, affiliate data, and use of cookies 

• Advise country-level MD's on ISM policies, conduct region-wide workshops for knowledge transfer and training 

• Using waterfall project management practices 

​

DATA & MACHINE LEARNING

Lead Solutions Architect & Project Manager 
Location: Thailand, Malaysia, Singapore, Hong Kong, India 

Project: Prestige connect is a UHNWI secure database warehousing solution  

Leading roles

Technical Project management 

Solutions Design 

Stakeholder management 

​

My project at Burda International (Burda Luxury) was to lead a data governance project from offline and online that required to be compliant in handling sensitive personal data with the right to be forgotten across 6 countries including administering GDPR best practices. Reporting to the head GDPR and compliance board member, I worked together with Country managers & C-Level executives, distribution and print departments, and digital to migrate millions of data points to a secured server and implemented predictive algorithms on behaviors of consumers whilst enriching data-sets of Identity resolution. 

​

• Mentor business analyst for accountability, ownership, and deliverables in requirements gathering and partner collaboration

• Create product roadmap, starting with high-level strategic objectives in harvesting HNWI data practices

• Construct algorithms to better define user attributes, income levels with privacy and care 

• Initiate thinking from monolith to microservice architecture in data collection efforts by creating API-driven development practices for harvesting & enrichment 

• Initiate workshops for offline collection priorities and importance Asia wide 

• Worked with Kanban framework for support, TL requests and manage priorities of features 

MERGER
& ACQ

Director of Corporate Development, M&A - ASIA

Project: Lifestyle.asia.com & various 
Location: Thailand, Malaysia, Singapore, Hong Kong, India 

Lead integration specialist 

Stakeholder & founder relationship 

Fiscal reporting 

​

As head of digital, I along with my CEO conducted a Buy/Build/partner plan in South East Asia, leading an M&A buy-out program and integration into the current corporate structure. My Role was to conduct a technical DD and culture assessment of the portfolio companies, Founder / Investor relations, and complete Fiscal due diligence along with our Head of M&A in HQ, Germany. In addition to the purchase of the company, I handled the portfolio integration into the corporate structure, by re-creating the organizational map, providing budget profiles of effects on to our top line and bottom line, applied structural compliance for service providers and procurement vetting, conduct risk assessments of people, culture. 

​

• Conduct technical and framework due diligence on target portfolio companies as part of MOU / TS 

• Lead the migration of software and DevOps guidelines with existing founders from the target portfolio

• Establish clear guidelines on Do's and Don's for traffic acquisitions and digital playbooks 

• Elicited requirements from the Corporate governance team, M&A, and C-Level stakeholders on priorities for actions to integrate  

• Run workshops, ideation sessions, and budget reporting meetings with key founders to advise C-level and stakeholders on red/green flags 

• Provide region-wide budget planning audits and acquire approvals on behalf of CEO to board members 

GOING DIGITAL FROM PRINT TO ONLINE REVENUE

Head of Technology & Innovation at Burda Luxury - ASIA 

Project: Prestigeonline.com, Augustman, PIN & Hello Magazine 
Location: Thailand, Malaysia, Singapore, Hong Kong, India, Taiwan & Indonesia 

Lead Business Transformation project manager 

Complete P&L Responsibility in Digital across ASIA 

Fiscal reporting 

​

As head of technology & innovation, my primary responsibility was to transform Print Products into money-making digital products, by integrating CMS (symphony) systems for large traffic volume, lead DevOps migration from ON-premise facilities in Singapore & Thailand to AWS Cloud environment. Provide procurement process, vendor management, and registration. Work with C-level executives to implement the key organizational structure of people, processes, and tools to adopt digital skills in editorial departments & sales departments. 

Evolve selling process from Print-Display and editorial revenue to digital programmatic, and worked with the head of digital sales to implemented Display advertising placements, conducted monthly FC reporting of traffic, retention, transactions, client revenue, and re-organized harvesting strategies for my distribution teams and publications Asia-Wide. 

​

• Implement Asia-wide gap analysis in technology and provide risk/budget assessment 

• Create transparency in each country and report to C-Level on the current state of digital adoption 

• Conduct skills-gaps on teams, people, and culture for seamless remote interactions and platform learning

• Provide platform training on content management systems with Editorial staff region-wide 

• Create waterfall project plan on migration services from on-premise to cloud for basic tools Microsoft365 

• Provide AWS DevOps SLA 1 and SLA 2 support training to increase uptime and decrease downtime

• Work with teams to conduct digital and performance advertising training, implementation and execution across Asia 

• Provide full customer support to resolve any escalated issues to diagnose and identify issues to country MDs 

• Serving as a client representative to other departments, collaborating with I.T, advertising & sales, marketing and accounting teams to incorporate digital as a product and digital as a resource. 

​

e-comm 

Principal consultant - eCommerce 

Buzzebees
Location: Thailand, Cameroon Ivory Coast, Laos, Ghana 

Lead Principal consultant 

eCommerce Operations & Fundraising 

​

As an independent consultant, I worked with Buzzebees to execute revenue growth against product roadmap in order for the company to reach its investor goals in excess of $4m USD. Together with the founders I created an operational gap analysis, implement product strategy, and created cultural assessments for innovations

​

• Run operation meetings with 20+ employees in daily standup with co-founders 

• Establish eCommerce merchandising best practices in product procurement and sourcing 

• Implement vendor & content strategies for CTR% and Conversion that lead to purchases and sales 

• Ensure Pick / Pack workflows in warehousing, logistics, and ops 

• Establish KPIs and empower / Mentor head buyers in accountability and owning KPIs 

• Assist in Executing new market for Samsung Galaxy Gift in Laos 

• Coordinate and introduce Investors for Series A pitch and due diligence 

• Advise co-founders on Investor relations and refining elevator pitch 

• Work with developers to implement user behavior tracking and reporting measures 

• Improve warehouse capacity and workflows to scale from a few thousand SKUs to 20k SKU on processing

• Establish and introduce key partners for opening up of homewares and electrical verticals 

​

Venture building

Principal consultant 

Santora Nakama 

Location: Singapore, Thailand 
Lead Principal consultant 

Startup studio MVP analysis 

Business setup 

​

As an independent consultant, I worked with the founders of a startup studio called Santora Nakama on various ventures building initiatives such as hiring, recruitment of founders and co-founders, establishing a development and technical team, adopting scrum methodologies, and representing Santora Nakama to the Board of Investment Thailand. 

​

• Run KANBAN operation meetings with the initial team on MVP startup and scale-up initiatives 

• Hire talent from US and SEA markets in co-founder/founder roles 

• Receive Mentorship from Founders on MVP approach and intern mentor BD team 

• Create BOI investment plan, set meetings with Key personnel in Thailand, and assist in executing documents for company setup 

• Work with head of the venture to ideate, attend workshops and come up with MVP features and smoke A/B test campaigns 

​

Venture building

Co-founder & CEO 

WhatsNew Co. Ltd backed by Ardent Capital VC, (Acquired by Orami) 2013-2014 

Location: Thailand, Indonesia 

Hired Entrepreneur in Residence 

Launch an eCommerce vertical with POC, MVP for the Thai Market 

Operations & Product development 

​

As a hired entrepreneur in residence, I was promoted by my Board of Directors to execute an early stage MVP and complete the end-to-end eCommerce platform for Thailand consumers within the Mother & Baby segment. Highlights of my achievements were to scale the business from $0 to $2m in 10 months, P&L responsibility of $600k, and managed a team of 40 full-time employees. As a result, I won the Entrepreneur of the Year award in Thailand and was published as one of the top women breaking the glass ceiling in Forbes for technology. 

Methodology: Waterfall, Technology:  Magento, Netsuite, 

​

• Managed VC stakeholders in operational targets and KPI's 

• From startup to scale up, workflow & process improvements in merchandising, OTB & eCommerce 

• Strategize with marketing teams to lead acquisition for signups of subscribers, campaigns that focused on activation of first-time buyers, and conversion optimization in product selections 

• Along with co-founder and COO, establish key partners negotiations with brands such as KAO, Kimberly Clark, Unicharm, and DKSH for improved margin yields on product gross margins 

• Establish unique merchandise strategy in sourcing original product lines in China 

• Learn and adapt to B2B vs B2C e-commerce sales

• Receive  mentoring by Executive stakeholders to execute pivot tactics for optimum efficiency in Inventory Turnover, Aging inventory, GP margin and work together with BI and COO to strategize next steps 

• Establish brands to go-to-market such as Le Fema, SumoBuys and BodyDen 

• Establish a clear roadmap in organic traffic with SEO in mind, in Thai and English with the Development team

• Introduce Features within the Product roadmap that retain and harvest user purchasing data such as popovers and SSO with FB graphQl. 

• Brand & Platform development to showcase high-fidelity conversion-focused display advertising on-site 

​

SOFTWARE AGENCY

Country Manager / GM 

Exa Web Solutions (Melbourne, Australia) 2004 - 2013 

Hired as an Intern and promoted 4 times until Country Manager role 

Scaled operations in BPO Centre in Mumbai, India for Helpdesk, HR, Acct & Call center 

​

I started at Exa as an Intern, in administration and executive EA to two co-founders and directors. It took me 4 years to receive a promotion to start a BPO center in Bangkok, Thailand as their Country Manager.

With 40 technical full-time engineers specializing in Ruby, PHP and MYSQL, I was in charge of overseeing client builds and employee happiness of over 400 e-commerce and digital projects for our clients in Australia. 

Methodology: PMO: PRINCE2, Engineers: XP & KANBAN, 

​

• Execute new market outsourcing BPO center located in Mumbai, in 12 months timeline assisted in the recruitment process and development engineer culture for 150 technical and non-technical employees. 

•  Streamlined processes in recruitment, onboarding, HR, employee happiness, and performance 

• Business setup in Bangkok Thailand hired 40 full-time technical engineers, UI & UX, and Project managers 

• Managed resources and velocity of developers allocated and assigned to projects 

• Escalation point for efficiency, bottlenecks and conducted retrospectives with project managers 

• Plan Internal squad kick-off plans with PM and BABOK waterfall methodology to deliver projects on time and on budget 

• Onboarding technical engineers and designers and monitor work progress for successful completion of their 1st week of work

• Mentor technical leads to train soft skills and adopt MBWA and agile fundamental

​